Animation / Interaction
Reclaim Capitalism
When
Spring 2020
Tools
Cinema 4D, Redshift, After Effects, Figma, Principle
Project Overview
As the economy becomes less competitive with giants like Big Pharma and Big Tech consolidating power, the appeal of capitalism is waning. I address the deception and demoralization the consumer faces through an interactive website.
Solution
Prototype
Key Screens
Why Reclaim Capitalism?
In many industries, the fiduciary responsibility of the company and the best interest of the consumers do not align. For whatever reason, capitalism gets the blame, not centralization.
As with the Opioid Crisis.
Takeaways
Since the pandemic and Zoomversity started a few weeks into this project, there was a lot that I had to acclimate to. I started the project with expectations of using 3D software and was able to figure out how to work from home despite the challenges. I am happy to have learned how to adjust and go with the flow.
If I were to do this project again, I would focus on simplying the narrative more.
Sources
Centers for Disease Control and Prevention. (2020, December 7). U.S. Opioid Dispensing Rate Maps. Centers for Disease Control and Prevention. https://www.cdc.gov/drugoverdose/rxrate-maps/index.html.
Forbes Magazine. (n.d.). Sackler family. Forbes. https://www.forbes.com/profile/sackler/?sh=46eb9c15d631.
Glazek, C. (2020, December 18). The Secretive Family Making Billions From the Opioid Crisis. Esquire. https://www.esquire.com/news-politics/a12775932/sackler-family-oxycontin/.
Goukassian, E. (2018, July 24). Our Incomplete List of Cultural Institutions and Initiatives Funded by the Sackler Family. Hyperallergic. https://hyperallergic.com/419850/our-incomplete-list-of-cultural-institutions-and-initiatives-funded-by-the-sackler-family/.
Grisel, J. (2020). Dream Weavers: Opiates. In Never enough: the neuroscience and experience of addiction (pp. 62–79). essay, Anchor Books, a division of Penguin Random House LLC.
Marshall, A. (2019, July 17). Louvre Removes Sackler Family Name From Its Walls. The New York Times. https://www.nytimes.com/2019/07/17/arts/design/sackler-family-louvre.html.
NIH. (2021, July 1). Opioid Overdose Crisis. National Institute on Drug Abuse. https://www.drugabuse.gov/drug-topics/opioids/opioid-overdose-crisis.
Piper, K. (2019, March 26). The Sackler family made their fortune in opioids - and museums are rejecting their donations. Vox. https://www.vox.com/future-perfect/2019/3/26/18282383/sackler-opioids-purdue-museums-donation.
Podolsky, Scott H., David Herzberg, and Jeremy A. Greene. "Preying on Prescribers (and their Patients) — Pharmaceutical Marketing, Iatrogenic Epidemics, and the Sackler Legacy." The New England journal of medicine 380.19 (2019): 1785-7. ProQuest. Web. 9 Apr. 2020.
Soskis, B. (2019, March 15). Perspective | Why haven't major institutions cut ties with the Sackler family? The Washington Post. https://www.washingtonpost.com/outlook/why-havent-major-institutions-cut-ties-with-the-sackler-family/2019/03/15/6b06d2ec-4102-11e9-a0d3-1210e58a94cf_story.html.
Walters, J. (2019, February 10). Opioid crisis protesters target New York's Guggenheim over Sackler family link. The Guardian. https://www.theguardian.com/us-news/2019/feb/10/anti-opioid-protesters-target-new-yorks-guggenheim-over-sackler-family-link.