Visual Design / UX / Interaction Design

Mostov

Awakening curiosity through fragrance

When

Spring 2021

Software

Illustrator, Figma, Principle, After Effects, Cinema 4D, Redshift

Objective

My business partner and I set out to create a perfume brand influenced by the elegance Russian culture. And that is how Mostov was born. 

Overview

Styleguide

Maintaining a Brand

The Mostov Branding Guide allows our employees to create visual assets that are aligned with our unique vision and aesthetic. 

UI/UX Design

Creating a Delightful Web and Mobile Experience

With our minimalistic web design and emphasis on realistic product presentation, we draw our customers in and prioritize the point of sale.

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Producing a Narrative

Our dreamy videography and tangable product rendering brings the fragrance to life.

Takeways

Getting the visual language right took awhile. I learned that it is helpful to keep going through the process and it's great to revisit steps and details as the bigger picture becomes clearer.